Consulting for Marketing, Sales, and Customer Relations
When we speak about promoting your business objectives, marketing is the name of the game. Correct use of visible and invisible marketing tools, in the media and at points of sale, is what will change your service or product into a commercial success.
Shtern Management Consultants provide you with comprehensive image advice that covers all methods of advertising and marketing: Printed and electronic advertising, public relations, sales promotion events, frontal trading, sales and services setups, packaging, trade shows, customer relations management, Internet sites, social media and so forth.
Marketing Plan
Formulation of the marketing policy of the company and turning it into a practical work plan for all marketing, image-building and sales activities of the company. The plan is based on an analysis of market conditions and sets out the sales targets, potential target audiences, and how those audiences can be reached, while creating diversification and an advantage over competitors. The marketing program assists with the formulation of the relevant messages to the various targeted groups and how it will be possible to transmit them in a creative and effective manner, including distribution, budgeting and control mechanisms.
Branding and Organizational Identity
Creation of professional branding that is the business identity of the business and separates it from its competitors. Creation of the business identity includes: Choosing a name for the business, a leader slogan, design of a fixed logo and fontal elements. All of these turn the name of the business into a brand, creating a clear identity for it in the eyes of the consumer and attracting the relevant target audience.
Advertising and Public Relations
Consulting, planning and monitoring of the marketing messages in all channels of printed and electronic communications: Advertisements in the newspapers and on Internet sites, printed material, direct mailings, announcements and articles in newspapers, exposure on television and radio programs, production of sales promotion events, establishment of an Internet site and marketing activities in the social networks.
Internet and Social Network Marketing
Professional consultation and monitoring to establish or upgrade the company [Internet] site, including: Marketing thinking, formulation of marketing strategy, adapting the site to the potential target audiences, planting of key words and sentences for the purpose of promotion in search engines, attractive design and planning of the site in a way that causes the surfer to act, coinstruction of the [Internet] site, possibility of combining online trading as part of the site, advice on establishing and day-to-day operating of a commercial Facebook page as a tool for creating direct independent contact with potential customers.
Sales Promotion Events and Campaigns
Creation of original events that will connect the target audience to your product and the marketing promises that come with it. We will help you to organise and produce experiential sales promotion events for customers and suppliers, including: introduction events, sales promotion campaigns, launch conferences, establishment of trade shows and stands, closed events for loyalty club members, tastings and so forth.
Participation in Trade Shows
Consulting and monitoring of trade shows in Israel and abroad, with the focus on the objective that the business is looking to achieve. The purpose of participating in a trade show may be to promote the image, make sales, present new products, check the market or create a basis for cooperative agreements. According to the objective that has been set, an exhibition participation framework will be formulated, to include: Selection of the concept, establishment of the budget, handling of the professional elements of design and attracting the attention on the visitors, establishment, manning of the stand and arranging supporting events for the exhibition (study days, conferences, lectures, sales promotion activities, etc.).
Frontal Trading – Advertising at Sales Points
Whether the customer comes to the store as the result of advertising or whether it is a random visit, this is your chance to utilize the store space as a means to promote sales. Frontal trading changes being in the store to a buying experience that acts on all the senses and motivates the customer to make a purchase. Our expertise in this area includes an inviting design for the showroom and window display, planning of shelving, display positions and spaces, sales promotion positions inside the store and surrounding it, creating shop in shop positions and self-service centers.
Telephone Arrays for Sales and Services
Use of interpersonal communications for the purpose of sales, service and customer retention. We provide professional advice for all kinds of commercial telephony, both pre-sale and post-sale, including: telemarketing – sale of goods and services to existing and new customers, provision of telephone service and handling of complaints. Telemarketing – telephonic debt collection and use thereof as a means to nurture the relationship with customers. Telemeeting – telephonic coordination of meetings. Execution of surveys – market surveys and satisfaction surveys
Our services include the preparation of a categorized list of inquiries, preparation of a chat script that shows how to deal with negative responses, training and guidance for the [sales] teams and follow-up on performance. It is also possible to get management services for the telephony setup via outsourcing.
“Excellence of Service”
This is not just a slogan, but one of the central factors of customer satisfaction and establishing loyalty to a product or service. We specialize in solutions for the improvement of service arrays to the customer and changing the organization into a service focused one by: Establishing service arrays, credit and collections, training of service employees, drafting of regulations for “customer maintenance / retention”, conducting of periodic surveys and computerized monitoring and feedback processes.
Establishment, Operation and Computerization of Customer Loyalty Clubs
Customer loyalty clubs help to create a long-term relationship with the customer. The use of a computerized database facilitates analysis of the purchasing history of every customer, offering him products, services and special offers that are customized especially for him, and by so doing, make him purchase repetitively at high frequency. Management of a customer loyalty club by our experts, includes: Recruitment of members, issuing of loyalty club membership cards, periodic and “invasive” mailings, joint activities with members, benefits, events and special sales promotion campaigns, supervision and monitoring using a computerized system for the purpose of learning from mistakes and improving performance.
Establishment, Operation and Computerization of Customer Loyalty Clubs
Customer loyalty clubs help to create a long-term relationship with the customer. The use of a computerized database facilitates analysis of the purchasing history of every customer, offering him products, services and special offers that are customized especially for him, and by so doing, make him purchase repetitively at high frequency. Management of a customer loyalty club by our experts, includes: Recruitment of members, issuing of loyalty club membership cards, periodic and “invasive” mailings, joint activities with members, benefits, events and special sales promotion campaigns, supervision and monitoring using a computerized system for the purpose of learning from mistakes and improving performance.
Training and Guidance for Customer Sales and Service Staff
Improvement of the communications and response skills of the team members, by: Introductions to the different kinds of customers, identification of customer requirements, management and closure tips in the sales process, dealing with opposition, sensitive intelligence and body language to support sales. Active training for sales staff in the different sales techniques, according to the product and target audiences – frontal sales, door-to-door sales, van sales, active and defensive sales.
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